Monica Herrera wrote for Billboard that 'the music is expertly produced, but problems arise when Will.i.am claims the same of his wordplay.
'Whenever' also serves as the fourth single from the album in France, and is used to promote the album in TV spots. The first was featured in the 2010 film Knight and Day and charted at number 80 on the Canadian Hot 100 and the second at number 16 on the French Singles Chart. 
'Love You Long Time' had charted, at the first week after the album's release, at number 36 on the UK Dance Chart. The song charted at number 99 at the Canadian Hot 100. 'Light Up the Night' was the second promotional single from the album and was released on Novemworldwide and on November 26 on iTunes. It was the first promotional single from the album as part of 'The Countdown to The Beginning'. 'Do It Like This', was released on Novemworldwide and on November 26 on iTunes. The video, which is directed by Ben Mor, features on stage and backstage footage of the group during their 'The E.N.D World Tour' throughout 20. A music video for the song was released on iTunes the next day, along with the single. 'Don't Stop the Party' was announced as the third single from The Beginning by will.i.am on May 9, 2011. The song topped the charts in many countries. It was shot over a three-day period in Tokyo just one week before the 2011 Tōhoku earthquake and tsunami. The music video for 'Just Can't Get Enough' was directed by Ben Mor. It was announced on Januvia Twitter and their official site that it would become a single. 
'Just Can't Get Enough' was released as the album's second single when it impacted US mainstream on February 8, 2011. The song topped the charts in more than 15 countries. The music video for 'The Time (Dirty Bit)' was released on Novemand was directed by Rich Lee, who had previously directed the video for 'Rock That Body' and 'Imma Be'. It officially debuted on United States radio on November 16, 2010. 'The Time (Dirty Bit)' was released as the lead single from The Beginning on November 5, 2010. A tour called 'The Beginning Massive Stadium Tour' began in June 2011 in France and ended in November 2011 with a total of 20 shows.
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